20 Best Call Tracking Software Apps for 2024

By on May 25, 2024 0

What is Call Tracking Marketing?

Call tracking marketing is a powerful tool designed to help businesses understand exactly how their marketing efforts are driving phone calls. By using unique phone numbers for different marketing campaigns and tracking the calls made to those numbers, businesses can gain valuable insights into which campaigns are most effective, the source of the calls, and even the behavior of callers. This data is critical for optimizing marketing strategies, improving ROI, and enhancing customer service.

Importance of Call Tracking Marketing

In the digital age, understanding customer interactions across multiple channels is crucial. Here’s why call-tracking marketing is essential:

  1. Enhanced Attribution: Properly attribute phone calls to specific marketing efforts, helping you identify which campaigns, keywords, or ads are generating the most leads.
  2. Better ROI Measurement: Accurately measure the return on investment for each marketing channel and campaign, ensuring you’re spending money where it matters most.
  3. Improved Customer Insights: Gain deep insights into caller behavior, preferences, and pain points through call recordings and analytics.
  4. Optimized Marketing Strategies: Adjust and refine your marketing strategies based on real, actionable data from your call tracking software.
  5. Increased Sales Conversions: Identify high-performing campaigns and optimize them for better sales conversions.

Now, let’s dive into the 20 best call tracking software apps for 2024, each offering unique features and benefits that can drive your business forward.

20 Best Call Tracking Software Apps for 2024

1. CallRail

Features: Multi-channel attribution, call recording, real-time analytics, keyword-level tracking.

Ideal For: Small to medium-sized businesses looking for comprehensive call tracking and robust reporting features.

2. Invoca

Features: AI-driven insights, real-time call analytics, conversion tracking, integration with leading CRMs.

Ideal For: Large enterprises and marketing professionals who need advanced call intelligence and attribution.

3. DialogTech

Features: AI-powered insights, call scoring, automated workflows, integrations with major marketing platforms.

Ideal For: Businesses focusing on optimizing marketing campaigns and improving lead quality.

4. CallTrackingMetrics

Features: Omnichannel attribution, call routing, conversation analytics, customizable reporting.

Ideal For: Companies seeking a versatile call tracking solution with extensive customization options.

5. Infinity

Features: Multi-channel call tracking, visitor-level tracking, dynamic number insertion, CRM integration.

Ideal For: Marketing agencies and enterprises needing detailed call tracking and advanced reporting.

6. WhatConverts

Features: Comprehensive lead tracking, call recording, form tracking, dynamic number insertion.

Ideal For: Businesses that require an all-in-one lead tracking solution with clear ROI measurement.

7. Retreaver

Features: Real-time call tracking, lead distribution, call routing, detailed reporting.

Ideal For: Marketers and sales teams looking for efficient lead management and call routing capabilities.

8. Convirza

Features: Call scoring, speech analytics, conversation analysis, integration with marketing platforms.

Ideal For: Businesses aiming to enhance sales and marketing performance through detailed call analytics.

9. Marchex

Features: AI-powered conversation intelligence, call tracking, keyword-level tracking, real-time analytics.

Ideal For: Enterprises and marketers seeking advanced AI insights and detailed attribution.

10. ActiveDEMAND

Features: Multi-channel marketing automation, call tracking, dynamic number insertion, lead scoring.

Ideal For: Small to medium-sized businesses looking for an integrated marketing automation and call tracking solution.

11. PhoneWagon

Features: Call tracking, call recording, dynamic number insertion, real-time reporting.

Ideal For: Digital marketing agencies and small businesses in need of a user-friendly call tracking tool.

12. CallFire

Features: Cloud call tracking, SMS marketing, call recording, IVR (Interactive Voice Response).

Ideal For: Businesses wanting a simple yet effective way to track inbound calls and SMS campaigns.

13. Analytic Call Tracking (ACT)

Features: Keyword-level tracking, call analytics, customizable reporting, caller insights.

Ideal For: SEO enthusiasts and marketers looking for granular insights into their call data.

14. CallGear

Features: Real-time call tracking, call recording, automated call distribution, CRM integration.

Ideal For: Businesses that require seamless CRM integration and robust call tracking features.

15. 800response

Features: Vanity phone numbers, call tracking, call recording, real-time call analytics.

Ideal For: Companies looking to enhance brand recognition with vanity numbers and track call performance.

16. ResponseTap

Features: Visitor-level call tracking, AI-driven insights, dynamic number insertion, multi-channel attribution.

Ideal For: Enterprises focusing on detailed visitor-level insights and advanced attribution models.

17. AvidTrak

Features: Call tracking, keyword tracking, call recording, detailed reporting.

Ideal For: Small to medium-sized businesses needing cost-effective and reliable call tracking solutions.

18. Call Dynamics

Features: Dynamic number insertion, call analytics, keyword tracking, real-time reporting.

Ideal For: SEO professionals and marketers looking for precise call attribution and analytics.

19. Ringba

Features: Real-time call tracking, call routing, dynamic number insertion, detailed analytics.

Ideal For: Performance marketers and businesses requiring real-time call management and analytics.

20. CallAction

Features: Automated call tracking, SMS follow-ups, CRM integration, call recording.

Ideal For: Sales teams and marketers seeking automation and efficient follow-up processes.


Call tracking software is a vital component of modern marketing strategies, providing invaluable insights and helping businesses optimize their efforts. Whether you’re a small business owner, marketing professional, or SEO enthusiast, the right call tracking tool can make a significant difference in your marketing ROI and overall business success.

Choosing the right call tracking software depends on your specific needs, budget, and the features most relevant to your business. We encourage you to explore these 20 top call tracking apps for 2024 to find the perfect match for your organization.

By integrating call tracking into your marketing strategy, you can gain a deeper understanding of your customer interactions, make data-driven decisions, and ultimately drive better results for your business.

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