In this article, I am going to tell you how to do effective SEO for ecommerce website and get more traffic to your online shopping site specifically. You’re going to see the four most influential ranking factors that go into ranking your online store to the top of Google. These are the same ranking factors that one of my students recently used to dramatically increase his ecommerce sites organic traffic.
A student of mine recently decided to launch his first e-commerce site decamping and survival gear store. Like many e-commerce entrepreneurs Steve was a new player in a super competitive industry. Most people in his position would just create a bunch of product pages and hope for the best but Steve knew that ecommerce SEO would make or break his site success so we focused on the four rocky factors to do effective seo for ecommerce website that I’m about to show you and organic traffic to his most important product in category pages increased across the board sometimes as much as two hundred and fifty nine percent. Let’s kick things off with e-commerce SEO ranking factor number one
Here’s the deal it’s no secret that the quantity and quality of the backlinks pointing to your site is Google’s top or a key factor and yes this also applies to e-commerce websites. You can always find of even buy a good domain name but the real question is how can you get someone to link to your site if it’s made up of a hundred percent product in category pages. The short answer you can’t. The fact is people want to link to sites that have valuable content without that, you’re going to have a hell of a time building white hat backlinks and that’s the bad news. The good news is that even ecommerce sites can publish awesome content. When you do, you’ll build up your site’s overall domain Authority which will help your product in category pages ranking Google. In fact, ecommerce giants like Amazon very rarely have links pointing directly to their product pages. Instead they rank based on their site wide link Authority. For example, when Steve first launched top-spec, He created a high value roundup post called pistol shooting tips from 20 sharp shooters and because this post attracted quality backlinks it increased his site’s domain Authority which boosted the rankings of one of his important category pages heavy-duty bags by 259 percent. The bottom line is use content marketing to increase your e-commerce sites overall domain Authority. That boost in domain Authority will increase the rankings of your product and category pages.
Product page optimization:
Next up we have a ranking factor that’s super important product page optimization. A good chunk of your search engine traffic goes to your product pages and more importantly, A hundred percent of your conversions come from your product pages. In other words, the more traffic you get to your product pages the more money you’ll make. The question is how do you optimize your product pages for effective SEO for your ecommerce website?
Well It’s simple
1: Add modifiers to your product page title tags
2: Add target keyword in your title tag
3: Use long tail key searches as well.
4: Add magnet words.
For example, let’s say the target keyword for your product page is noise cancelling headphones. Instead of making your title tag simply noise canceling headphones at headphones, you’d add a word or two that people are likely to use when searching for that keyword. Here are some common terms that people use when searching for products in Google so your title tag could be something like this the words best and cheap noise canceling headphones.
our title tag modifiers and these terms will help you naturally show up for long tail searches that contain those words.
Next you want to add magnet words to your title. I see very few people optimizing their title tags for click-through rate and it’s a huge mistake after all Google has stated that they use CTR in their algorithm and even if they didn’t use CTR it still makes sense to optimize your title tag with CTR in mind. Why? Because higher CTR means more clicks which means more traffic which means more sales.
Fortunately, you can easily boost your CTR by adding these magnet words to your product and category page title tags.
Industry studies have found that longer content tends to rank better in google and yes, these findings also apply to effective seo for ecommerce website. The fact is, google wants to understand what your page is all about and when you provide lots of content to Google, you help them do just that plus. When you publish on content your customers can help understand what they’re about to buy so it can increase conversions. Now you’re probably not going to have time to write a thousand words of content for every product page on your site. That said I highly recommend writing long product descriptions for your 10 most important product pages.
Now it’s time for our last product page optimization tip which is to include your target keyword three to five times. Let me be clear here this has nothing to do with keyword density or keyword stuffing. It’s simply making sure your keyword appears on your page so Google understands what your page is all about for example if your target keyword was ‘six quart crock pot’ you’d want to make sure you have that exact phrase in your product description at least three times.
It’s time for the third ranking factor which is your website architecture site. Architecture or how the pages on your site are organized and arranged is an important SEO consideration for any site but it’s twice as important for e-commerce websites. That’s because your average ecommerce site has a lot more pages than your average blog or local pizza shop website. With that many pages it’s critical that your site architecture makes it easy for users and search engines to find the most important pages on your site.
The secret following the golden rule of e-commerce site architecture is keep every page three or fewer clicks from your homepage. Too deep most ecommerce sites tend to get the most links and therefore authority to their homepage and when you have a deep site architecture that authority is diluted by the time it reaches your product in category pages.
It’s time for our last google ecommerce ranking factor URL length. I recently teamed up with a bunch of SEO software companies to conduct the largest search engine ranking factor study ever. In total we analyzed a million google search results. We discovered that short urls tend to rank better than long urls. One word of warning, you don’t necessarily want to go back and change your long URLs to shorter ones that can cause serious SEO issues. Instead, set up your URL structure so all of your new products and category pages have short URLs.