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Top 10 Invoicing Software for Small Businesses and Freelancers

By on March 29, 2024 0

Invoicing might be the unglamorous side of running a small business or freelancing, but it’s the lifeblood of getting paid promptly and keeping track of finances. Choosing the right invoicing software can save hours of administrative tasks, ensure compliance with tax laws, provide a professional image to your clients, and offer invaluable insights into your financial health.

Here, we unravel the top 10 invoicing software that fits the United States’ unique business needs, focusing on what sets each software apart and how it can streamline invoicing for the smallest of enterprises to larger ventures.

Understanding Invoicing Software

Invoicing software automates the process of creating and sending invoices to clients after a service has been provided or a product has been sold. These tools come with a variety of features designed to make the invoicing process smoother, including automatic data entry, customizable templates, payment tracking, and integration with other financial software.

For small businesses and freelancers who often handle multiple tasks simultaneously, efficient invoicing software is a boon, letting you track billable hours, manage expenses, and send friendly reminders for overdue payments all from one place.

When to Use Invoicing Software

It’s essential for any business to be able to invoice clients quickly and efficiently, but when does it become crucial to use invoicing software? Here are a few inflection points that signal it might be time to make the switch:

  • Your client base is growing: The more clients you have, the more invoices you will need to send, and keeping track becomes a complex task.
  • Regular billing cycles: If you invoice clients on a regular schedule, automation will save you a significant amount of time.
  • Time tracking is vital: For service industries that bill by the hour, tracking and invoicing for time worked is crucial for accurate billing.
  • You desire professional invoices: Professional invoices not only look good but also enhance client trust and can help ensure you get paid on time.
  • Financial visibility is a top priority: If you need to stay on top of your finances, invoicing software can provide visibility into your invoicing history and outstanding payments.

With these in mind, we can explore the top invoicing software suitable for businesses and freelancers in the USA.

Top 10 Invoicing Software in the USA

1. QuickBooks Online

QuickBooks Online, developed by Intuit, is a cloud-based accounting software that also offers robust invoicing features. QuickBooks is popular due to its time-tracking capabilities, project management tools, and comprehensive tax support.


  • Integration with various payment gateways and merchant services.
  • Offers a variety of accounting tools in addition to invoicing.
  • Ideal for businesses that need full-service accounting.


  • The user might find the software overwhelming with features that are more complex.
  • Substantial learning curve for beginners.

2. FreshBooks

FreshBooks is designed for small service-based businesses. It is known for its ease of use and has an intuitive design, making it a great option for beginner-level entrepreneurs.


  • Excellent mobile app for creating and sending invoices on the go.
  • Strong customer service support.
  • Automation of late payment reminders and fees.


  • Limited in terms of complex accounting needs.
  • Larger businesses may find the lack of advanced features limiting.

3. Zoho Invoice

Zoho Invoice is a simple yet powerful invoicing solution aimed at freelancers and small business owners. It has a straightforward interface, allows for invoice customizations, and integrates with a wide range of payment gateways.


  • Affordable pricing, with a generous free plan for those just starting out.
  • Comprehensive time-tracking tools.
  • Seamlessly integrates with Zoho’s suite of business apps.


  • Customization options are somewhat limited compared to other software.
  • Reporting features are not as robust in comparison to other solutions.

4. Wave Invoicing

Wave Invoicing is a free invoicing software designed for freelancers and small businesses. It’s particularly well-suited for those who are just starting and need a no-cost entry into invoicing software.


  • Free to use with no hidden fees.
  • Comprehensive tracking of invoices and payments.
  • Clean user interface and easy-to-understand analytics.


  • The software does not support direct time tracking within the platform.
  • Features may be too simplisitc for growing businesses.

5. Xero

Xero is a cloud-based small business accounting software with tools for managing invoicing, bank reconciliation, inventory, purchasing, expenses, bookkeeping, and more. It is known for its accessibility and mobile app functionality.


  • Integrates with over 800 third-party apps.
  • Strong inventory management features for product-based businesses.
  • Regular feature updates and improvements.


  • Support can be limited during peak times.
  • The initial setup may require technical knowledge.

6. Square Invoices

Square Invoices is built for businesses that use Square’s payment processing, but it can be used independently as well. It’s a seamless solution for creating, sending, and tracking invoices, especially for businesses with a brick-and-mortar presence.


  • Easy-to-use interface with straightforward pricing.
  • Can be used as a stand-alone invoicing tool.
  • Tight integration with mobile payments via the Square Reader.


  • Limited to businesses that use Square for payment processing.
  • The software might not be as feature-rich as those designed for a wider market.

7. Hiveage

Hiveage is an online invoicing and billing software designed for small businesses and freelancers. It offers a range of features, with the ability to create estimates, recurring payments, and time and expense tracking.


  • Easy to use and intuitive interface.
  • Comprehensive set of features in a simple pricing model.
  • Strong multi-currency support.


  • Reporting features could be more robust.
  • Customer support is somewhat limited.

8. PayPal Invoicing

PayPal Invoicing is a service that is available to anyone with a PayPal Business account. It’s ideal for businesses that want to streamline payments through the well-known PayPal platform.


  • No monthly fees, you only pay when you use the service.
  • Well-integrated within the PayPal ecosystem.
  • Accepts a wide range of payment methods.


  • Limited to users who are comfortable with the PayPal platform.
  • Not as feature-rich or customizable as other standalone solutions.

9. Sage Business Cloud

Sage Business Cloud is an accounting and invoicing solution that’s more traditionally focused on small to medium-sized businesses. It’s a powerful tool that allows for extensive customization and detailed financial management.


  • Strong suite of accounting tools alongside invoicing.
  • Highly customizable invoices and quotes.
  • Access to an extensive network of accountants and business partners for support.


  • Can be more complex than necessary for very small businesses or freelancers.
  • Higher price point than some competitors, especially considering some features may not be utilized.

10. Invoicely

Invoicely is a free, online invoicing software intended for small businesses, freelancers, and entrepreneurs. It provides a platform to create, manage, and track invoices.


  • Clean and simple user interface.
  • Allows for customization of invoices with your brand colors and logo.
  • Mobile app available for easy billing on the move.


  • The free version comes with limitations on the number of invoices you can send.
  • Higher-tier plans can get expensive when compared to other solutions.


Each of these top invoicing software options brings its own strengths and caters to different needs. To find the right one for your business, consider your size, industry, and specific invoicing needs. Look at the available features, the learning curve, and the cost associated with each tool.

Remember, the best invoicing software is not the most popular one, but the one that best suits your business model and workflow. Take advantage of free trials or free versions to test drive the software before making a commitment. The time spent upfront on research and testing will pay dividends in the long run, freeing up your time to focus on growing your business rather than managing invoices.

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